Tower 28

Proudly Californian, born and raised, Tower 28 was founded by Amy Liu, a beauty industry powerhouse with over 15 years of experience and a personal mission: to create makeup that doesn’t make sensitive skin freak out. After years of battling eczema, Amy launched Tower 28 in 2019 with the belief that #ItsOkayToBeSensitive. Named after a real lifeguard tower in Santa Monica, the brand is a beacon of safety, sunshine, and community. It’s the first brand to meet the National Eczema Association’s guidelines across both skincare and colour cosmetics – so every Tower 28 Balm, Gloss, Cream, and Rescue Spray is as gentle as it is joyful.

Why We Love Tower 28 at Sephora UK
We’re thrilled to say Tower 28 has officially landed in the UK – available exclusively at Sephora UK! You’ll find it in all Sephora stores, stocked with cult favourites like the Tower 28 Lip Jelly, Swipe Concealer, Bronzino Contour, and SOS Spray. We love Tower 28 because it’s a celebration of clean beauty, confidence, and community that doesn’t compromise. Whether you’re new to Tower 28 skincare or already obsessed with Tower 28 Lip Gloss or Juice Balm, this brand brings the sunshine – and the sensitivity – in equal measure.