Half Magic Beauty | asset.sephora.ie

Half Magic was born from the global #euphoriamakeup movement, which has over three billion views and changed how an entire generation experiences makeup. Emmy Award-winning makeup artist Donni Davy and A24 Films came together to create a brand that could help continue to shape the conversation #euphoriamakeup started around self-discovery and self-expression through makeup. 

The brand quickly established itself as the artistry-brand for the next generation by democratising artistry - making makeup fun and easy. Fuelled by virality and cultural credibility, Half Magic sits at the centre of the moments shaping beauty, self-discovery and self-expression today. Since it's 2022 launch, the brand has been celebrated for bold innovation, disruptive creativity and an unapologetic embrace of individuality. 

These icons lead the way:

• Blushing Lizard: the ultra-pigmented, soft-focus blush loved for its effortless impact. 
• Glitterpuck: the cult shimmer compact that adds the brand's signiture sparkle to any look.  
• Wing Hack Set: the clever tool-and-liner duo that makes Donni-level wings achievable for everyone.

Together, they embody everything Half Magic stands for: artistry made fun, expressive and beautifully easy.

Absolutely - and it's all about fearless creativity: 

• Sparkling eyes and lips with multidimensional colour and shine. 
• Fierce winged eyeliner, from razor-sharp to ultra-graphic. 
• A finishing touch of face gems, whether a subtle sparkle or a bold constellation. 

Half Magic's signature style invites you to explore makeup as identity, emotion, and pure creative energy. 

Half Magic is Donni Davy's love letter to the #euporiamakeup movement - a world of bold colour, big feelings, and zero rules. the brand turns expressive beauty into everyday magic, making creative makeup feel playful, powerful, and totally accessible. 

It's cult favourites, Blushing Lizard, Glitterpuck, and the Wing Hack Set are all about instant impact, effortless artistry, and loads of sparkle. And the signature Half Magic look? Think Shimmering eyes and lips, fierce graphic wings, and face gems for days. It's beauty that invites you to dream big, shine brighter, and have fun while you're at it.