What's Hot on Social This Month at Sephora UK?
Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 92.8 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 1 May 2025
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Merit
Flush Balm
Best for fool-proof flush
Blush… but make it effortless. Consider this the ultimate no-fuss, swipe-and-go formula TikTok can’t stop talking about. With a sheer, balmy texture and dewy finish, it melts into your skin like a dream. The buildable pigments mean you can customise the colour and it’s infused with hydrating Vitamin E - yes please. With a strong shade range from cool pinks and sun-kissed terracottas, there’s a colour for every mood or moment. Top tip? Add to your lips and eyes to create monochrome makeup in 5 mins.
Why we love it:
“Flush Balm is joy in a pot - a sheer, buildable hint of colour that gives me that lit-from-within look. It melts into the skin, leaving no edges, just a kiss of vitality. On days when I feel weary, this is my instant uplift.” - Susan, Customer Review
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OUAI
Leave-In Conditioner
Best for an all-round hair hero
Say hello to super soft, sleek strands. Not only does this mist work wonders for detangling and hydrating, it also doubles up as a heat protector - win, win. Packed with nourishing ingredients like Tamarind Seed Extract and Vitamin E, it smooths flyaways and adds serious shine, all without weighing your hair down. We can’t not mention the irresistible North Bondi scent of Bergamot, Italian Lemon, Rose de Mai and White Musk, *hair flick*.
Why we love it:
“This is one of my holy grail products. It works so, so well. It's not heavy and does not make my hair greasy or weighed down. It leaves my hair soft, shiny and helps keep its bounce for days. Cannot recommend enough!” - ShazHarvs, Customer Review
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M.A.C
FIX+ Original - Refreshing Setting Mist
Best for long-lasting hold
Want a base you just can’t beat? Enter M.A.C FIX+ Original. An icon for so many reasons, this hydrates, primes, sets AND refreshes… all in one simple spritz. With plenty of skin-loving ingredients like Green Tea, Chamomile and Cucumber, it soothes while locking in your makeup all-day long. The super fine mist spritzes evenly and gives a radiant finish every time. Whether you’re prepping your skin first thing or looking for a midday freshen up, this has you covered.
Why we love it:
“Very easy to use mist spray bottle and does the job flawlessly. It does not have alcohol and is very hydrating. It is good for almost 10 plus hours and gives a very nice glow.” - PoojaMoitra, Customer Review
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Sephora Collection
Juicy Lip And Cheek Tint
Best for burst of colour and hydration
Loved by Social Media - and exclusive to us, it doesn’t get juicier than this new lip and cheek tint. Blending the high shine of a gloss with the staying power of a stain, it leaves lips dripping in a sheer pop of colour. With Coconut Extract to add comfort and hydration for up to 12 hours, the formula is truly mouthwatering. Take your pick from 12 different shades. Can’t decide? Start the cheekiest collection.
Why we love it:
“This lip tint exceeded my expectations. Nice tone of pink and the scent is amazing. It’s just the perfect size. Leave lips perfectly glossy and it stays on for a while.” - judyz8_6775, Customer Review
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Previous Pick: Dr Sam’s Flawless Cleanser
Best for glowing skin
Gentle and effective, Dr Sam’s Flawless Cleanser does exactly what it says on the bottle - hence the rave reviews. Uncomplicated, pH balanced and fragrance-free, this jelly cleanser effortlessly removes makeup and daily impurities in just one minute, without stripping or drying out the skin. So not only is it flawless, it’s fast, too.
Why we love it:
“Best cleanser hands down. Brilliant at removing makeup.” - Lynn, Customer Review
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Previous Pick: Kosas DreamBeam Smoothing Makeup Base SPF30+
Best for a makeup-friendly SPF… finally
We all know the search for an SPF that sits well under your makeup can be a tricky one, but thankfully Kosas ticks all the boxes and more. Promising to not only shield your skin with SPF 30 but also to soothe, hydrate and visibly brighten. It applies super smoothly meaning your makeup glides on perfectly, too. Water-resistant and hypoallergenic, think of this as the ultimate primer that deserves a place in every morning routine.
Why we love it:
“This is by far the best sunscreen I’ve ever tried!!! I have combo skin and it sits perfectly without clogging my pores or feeling greasy.” - Emma, Customer Review
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ColorWOW Texas Hold Em Big Hold Hairspray
Best for a winning hold
Trending all over social media and top of our most wanted list, the latest hairspray hero from ColorWOW delivers super high performance and strong hold with two forms of heat and UV protection. It also has +82% style retention in high humidity and leaves 50% less alcohol than leading sprays - more hold and healthier hair, we’re not bluffing.
Why we love it:
“Keeps hair in place, whatever the weather! I’ve never had hairspray like it.” - Tassia, Senior Copy and Content Executive
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Previous Pick: Rare Beauty Bouncy Blush
Best for a long-lasting pop of colour
Get ready to meet your new favorite blush. Beautifully bouncy and with a putty-like texture, it blends like a cream and blurs like a powder. With a weightless feel, it gives a natural matte finish that’s completely customisable and buildable. Whether you’re looking for a bright, bold statement or something a little softer, it has some seriously impressive staying power that won’t smudge or transfer. Packed with a nourishing blend of Cacao Seed, Pomegranate, Papaya Seed and Rosehip Oils, stock up in every shade.
Why we love it:
“This one is a gamechanger, it lasts all of my 12-hour shift.” - Agnes, Customer Review
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Previous Pick: Merit Retrospect L'Extrait de Parfum
Best for an effortless, every day scent
If warm, spicy fragrances that are delicate and sheer are your thing, we can guarantee you’ll want to get spritzing this. Infused with soft, bright notes of Bergamot, Pear, Jasmine, Rose and Violet alongside a sensual base of Vanilla, Musk and Moss, it certainly makes for a memorable scent. Slowly evolving as the day goes on, it can go from desk-to-dancefloor with a 12-hour lifespan. In Retrospect, it’s a need not a want.
Why we love it:
“It’s such a beautiful, effortless scent - not too strong, not too sweet, just perfectly balanced. If you love warm, fresh scents that last forever, this one is so worth a try.” - Eleisha, Customer Review
